Over 10 fully differentiated resources to support the teaching of print and TV advertising and the creation of own advertising campaign. Lessons are ready to go and are numbered for ease of use. These lessons were planned in order for students to complete AQA assignment 1 coursework but can be used to meet any advertising success criteria. Differentiation: purple = lower ability blue = middle ability yellow = higher ability Resources provide opportunities to: - explore media language - explore media audiences of print advertising - identify and analyse presentational and persuasive techniques - analyse the narratives of adverts - print and TV - Explore how products promote themselves across three mediums (TV, print and web) - explore synergy - use a brief to create an advertising campaign for a new fizzy drink - conduct primary and secondary research - gather qualitative and quantitative data - analyse existing fizzy drink adverts including diet coke and pepsi - explore how adverts play on consumer fears and dreams - create an advertising campaign - evaluate own production work - peer and self assess regularly

Fully differentiated (by colour) resources to support the teaching of a one - two week Media based English project on advertising. Differentiation: yellow = higher blue = middle purple = lower Resources provide opportunities to: - explore target audience for advertising campaigns - explore existing advertising campaigns - explore the use of persuasive language - explore the use of presentational features - analyse the effectiveness of advertising campaigns - explore the narratives of advertising campaigns - design a new soft drink and develop the advertising production plan - peer and self assess - explore representation - justify own design choices These resources could also be useful as part of an enrichment day/activity.

Resources to support the teaching of the radio industry. Resources include opportunities to: - explore radio ownership - explore the differences between commercial, community and BBC public radio - produce a report on the structure and organisation of the industry - explore the difference between analogue and digital - explore digital technologies: DAB, DRM. freesat, wifi - explore digital play out systems, CD, DAT - explore station formats - explore job roles and plan for career progression within the industry - case studies included - explore job descriptions - plan to launch a new station - investigate the role of the regulatory body: Ofcom - investigate radio and the law - investigate the broadcasting code and examples of breeches - including Russel Brand and Jonathan Ross case study - Explore the role of Ofcom in investigating ownership, and competition

Fully differentiated resources (by colour) to support the teaching of Music videos for GCSE. Differentiation: purple = lower ability blue = middle ability yellow = higher ability Resources provide opportunities to: - explore the history of music videos - analyse music videos - explore the audience of music videos - explore and create audience profiles - present ideas for a new music video - explore the mark scheme for assignment 3 - explore music video genre - explore camera angles

Resources to support the teaching of video game design. An example maze game is provided that was made using power point. Resources include: - investigating audiences - researching ahead of creating a game - investigating and designing game characters - become the concept artist - pitching ideas to a client - create asset lists - explore avatars - apply Propp's character theory - storyboard the game

A power point presentation covering major theorists in Media studies with opportunities for students to watch videos, conduct research and analyse media images as part of their revision. Theorists and theories covered: - audience positioning - Representation and readings - Stuart Hall - Roland Barthes - Action code & enigma code with video clip examples - Claude Levi Strauss - Binary opposition - with video example - Vladimir Propp - character theory with vide example - Todorov - Narrative theory - Syd Field - 3 act plot structure

Resources to support the exploration and then creation of radio drama. Resources provide opportunities to: - work to a brief as per industry standard - explore existing radio dramas - listen to radio drama with focus on The Archers - explore the history of radio dramas - explore symbolic codes - explore cultural codes - explore technical codes - explore conventions of radio drama - explore style and structure of radio drama - explore representation in radio drama

Resources to support the teaching of TV Game shows. Differentiation: purple = lower blue = middle yellow = higher Resources provide opportunities for: - exploring genre and sub genre - exploration of Young and Rubican's 4Cs - developing own ideas for a tv game show - exploring institutions - exploring representation - exploring audience pleasures - exploring narrative sequences - exploring opening sequences - to watch and examine existing game shows Mock exams and revision materials are also included

33 cards of television game shows for students to use in a variety of ways such as: - sorting my sub genre - sorting by format - sorting by scheduling slot etc. Simply print - cut and use.

Resources to support the teaching of Audio production originally planned for the BTEC course unit 4. Lessons provide opportunities for students to explore and analyse: - types of audio - music, speech, silence, noise etc. - why audio is used - create mood, ambience, rhythm, reinforce images, introduce era etc. YouTube link examples to help students understand different purposes. - the difference between pleonastic and contrapuntal audio - Acoustics in different locations including theatres, empty & full rooms, open spaces etc. - digital audio file formats - mps. dvd, AIFF etc. - mono and stereo - direct sound and reverberation - interior and exterior recording - record own audio using editing software - a range of microphone types including: lavalier, boundary, direct connected, parabolic, noise cancelling etc. - polar response in microphones

Resources to support the exploration of audio production - week 3 - microphones. Opportunities to: - identify types of microphones - lavalier, direct connected, boundary, parabolic, noise cancelling etc. - explore dynamic microphones and how they work - the proximity effect - investigate polar pattern of microphones - investigate polar response - use microphones to test out the proximity effect and directionality Week's resources culminates with an assessment of understanding..

Resources to support the exploration of audio production. (Week 2) Resources provide opportunities to explore: - audio file formats - AIFF, mp3 etc. - audio platforms - media player, iTunes etc - mono and stereo - acoustics in different locations such as full and empty rooms, theatres and open spaces - recording audio in different environments - direct sound and reverberation - interior and exterior recording

Resources to support the exploration of audio. (week1) Resources provide opportunities to: - explore audio types - silence, noise, speech, music etc. - explore why audio is used - to create mood, to introduce an era, to reinforce an image etc. - explore contrapuntal and pleonastic audio Links to YouTube audio examples for each of the audio purposes are included. The week's work of resources culminates in an assessment of understanding task.

Resources to support the exploration of Todorov's narrative theory. Identify the theory within: - The Titanic - Film/TV trailers - Dr Who

Resources to support the creating of an audio product. (Week 4) Opportunities to: - explore the importance of audio editing - audacity software - create an audio product- example given is a radio broadcast - the task requires students to bring together everything they've learned in weeks 1-3 including microphones, acoustics, purposes etc. - conduct risk assessments before recoding on location as per industry - evaluate own production work

5 fully differentiated (by colour) resources to support the revision of TV Game show audiences for the May 2017 exam. Purple = lower Blue = middle Yellow = higher Resources cover: - Audience gratifications - Blumler and Katz - Sub genres - 4Cs Young and Rubican

Over 12 resources to support the teaching of advertising production. The resources were created for students studying BTEC First in Advertising production (Unit 18) but can easily be used to help students with their studies of advertising as [art of GCSE. Resources allow students to work to a brief and end up creating an advertising campaign by following industry practices. Resources provide opportunities to: - explore how adverts play on our fears and dreams - explore persuasive language in advertising - explore presentational features - analyse adverts across 3 mediums (TV, radio and web) - explore synergy - study advertising across a range of mediums - plan own advertising campaign - conduct risk assessments and planning document as would be the case in the industry - give a pitch for the campaign created - explore legal and ethical - investigate the ASA (advertising standards agency) - consider budgets - conduct primary and secondary research - gather qualitative and quantitative data A work book is also included for students to complete as they study the course.

Resources to support the teaching of Media audiences and products. Resources provide opportunities to: - investigate the audiences of a variety of media - magazine, newspaper, news etc - explore mass and niche - explore demographics, geo-demographics and psychographics - explore advertising and impact on audience - use the NRS website to explore print media audiences - conduct primary and secondary research - gather quantitative and qualitative data - explore the 4Cs (Media theory) - explore codes and conventions - explore and create audience profiles A work book is also included for students to complete while studying.

A booklet created to encourage students to plan their TV game show effectively ahead of the examination.